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Data Delivered.
Managed Data Group’s data syndication services provide next generation market research on consumer patterns, inventory movement, sales statistics and other key data points, enabling restaurant operators, suppliers and marketers to make better decisions and take more effective action. Using the latest web technologies to capture, analyze and deliver real-time data from a broad spectrum of restaurants, our tracking service delivers real information in a detailed, timely and cost-effective manner. For example, the service could be used to answer the following types of inquiries:
- Same store sales trends in the Miami market.
- Year-over-year chain-specific sales in a geographic region.
- Brand-specific keg sales compared to all keg sales in New York during a designated month.
- Basket analysis of 1,000 Los Angeles transactions that include coffee.
The service’s cloud-based information repository is syndicated based on a number of variables—geographical area, market segment or even menu category—and sold on a weekly, monthly, quarterly or annual basis. Data points include sales, product mix and market basket analysis by 15 minute interval. Detailed reports enable current performance, year-over-year and year-to-date comparisons. With the service opportunities for growth are quickly identified and market planning is improved.
Data Syndication Services Improve Business Performance
- Grow revenue and market share by identifying new business opportunities
- Support category management with detailed performance analysis
- Improve new product development using real-time test market feedback
- Analyze and refine marketing strategies based on sales performance
- Enhance customer satisfaction and increase average sales through deep insight into consumer behavior
- Extend and validate traditional sources of market research with detailed, accurate, actual data rather than extrapolations.
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